What is Level Ex Games?

Level Ex is a leading gaming studio specializing in creating medical video games for healthcare professionals. Their games leverage cutting-edge technology and gamification to simulate real-world medical scenarios, enabling doctors to practice surgical techniques, diagnose conditions, and stay updated on advancements in their field. With a focus on high-quality visuals and engaging gameplay, Level Ex bridges the gap between entertainment and medical education, providing an innovative platform for professional skill development.

When I joined Level Ex, the company had been breaking even each year and needed a strategic push to achieve profitability. My role was to bridge the gap between the video game production team and the sales organization, ensuring our innovative medical games aligned with both market demands and revenue opportunities. Drawing on my experience in pharmaceutical and physician-based advertising, I positioned the company’s offerings as valuable tools for healthcare professionals and advertisers. Additionally, I introduced industry best practices for agile discovery through implementation, including design sprints, to enhance collaboration and streamline product development.

Key Contributions:

Bridged Creative and Business Teams: Fostered collaboration between game production talent and the sales organization to align on market needs and client objectives.
Implemented Agile Best Practices: Introduced design sprints and agile methodologies to improve discovery, decision-making, and execution across teams.
Leveraged Pharma Expertise: Applied knowledge of pharmaceutical and physician advertising to position games as effective engagement and educational tools for healthcare brands.
Drove Market Alignment: Translated sales insights into actionable game features, ensuring offerings met both user needs and revenue goals.
Enabled Revenue Growth: Refined product strategy and processes to contribute to a sustainable, profitable business model that ultimately led to a successful acquisition.

User and market research first, then the solutions

At Level Ex, I prioritized representing the user by conducting interviews with prospective clients, marketing managers, and physicians to deeply understand their needs and perspectives. I explored how physicians felt about traditional engagement methods used by pharma and med device companies, uncovering pain points and opportunities for innovation. These insights not only guided the design of user-centered game features but also clarified key revenue opportunities by aligning product capabilities with market demands.

- Conducted User Research: Engaged with physicians and marketing stakeholders to uncover gaps in traditional engagement methods and identify actionable opportunities.
- Applied UX Best Practices: Used insights to design features that addressed user frustrations while enhancing engagement and satisfaction.
- Clarified Revenue Opportunities: Translated user needs into strategic product enhancements that aligned with market demands, unlocking new revenue potential.
- Informed Product Strategy: Balanced user expectations with client objectives to deliver valuable solutions for healthcare brands.

My primary strategy and objective was to identify the market demand for interactive experience first, then work backwards from there on the solutions with the CEO and the head of sales.

Bridge the gap between creative artists, producers, and game engineers

At Level Ex, I took on the challenge of coaching, mentoring, and guiding the majority of the organization toward a more mature approach to defining and building products. I introduced structured methodologies such as design sprints and agile best practices, fostering a culture of collaboration and iterative development.

By working closely with cross-functional teams, I helped them shift from ad-hoc processes to a more disciplined product discovery and delivery framework. This not only improved the quality and alignment of our products but also empowered teams to approach challenges with greater clarity, efficiency, and user focus.

Product discovery and documentation: Led brainstorming sessions to align ideas with user needs and business goals, ensuring a clear focus on strategic objectives that ultimately lands on epics and user stories.

Cross-Functional Collaboration: Maintained frequent communication between client prospects, leadership, and the production team to gather input and drive alignment during product discovery.

Defined Product Strategy: Coordinated with the CEO, CMO, and CTO to translate opportunities into actionable product definitions that addressed market demands.

Launched 3 New Revenue Driving Products on a New Custom Cloud Gaming Platform

Virtual Technique Guides

Virtual Technique Guides by Level Ex is a groundbreaking surgical training platform that combines cloud gaming technology with real-time interactivity, enabling surgeons and medical device representatives to collaborate remotely. Launched during the COVID-19 pandemic, this solution addressed critical training gaps by allowing users to perform virtual surgeries and refine techniques from anywhere in the world via web conferencing platforms. The platform’s state-of-the-art features included ultra-realistic anatomy, real-time visualizations, and precise simulations, delivering a highly effective and engaging training experience.

This platform unlocked significant revenue opportunities by addressing the high costs associated with in-person sales visits, where representatives demonstrated medical devices to physicians. Virtual Technique Guides offered a scalable, remote solution to showcase products in real-world surgical scenarios while effectively communicating the value proposition. By reducing the need for travel and onsite demonstrations, it allowed medical device companies to optimize their sales processes and improve reach, all while maintaining high-quality training experiences.

Highlights:

Remote Collaboration: Enabled surgeons and sales reps to perform real-time virtual surgeries via web conferencing platforms like Zoom and Teams, with no additional software required.
Advanced Simulations: Delivered ultra-realistic anatomy, tissue simulation, and medical device interactions across all 27 surgical specialties.
Cost Efficiency: Provided a scalable solution to replace costly in-person sales efforts, helping medical device companies reach more physicians with fewer resources.

Cascades

CASCADES by Level Ex is a revolutionary interactive platform designed to transform how healthcare professionals (HCPs) understand the mechanism of action (MOA) of medications and mechanisms of disease (MOD). Unlike traditional passive MOA videos, CASCADES engages users with immersive particle puzzle games that require active problem-solving, fostering intuitive mental models of complex biological systems. By combining captivating visuals with dynamic molecular simulations, the platform allows HCPs to explore and control interactions at the molecular, cellular, and physiological levels, improving retention and understanding.
Level Ex clients have successfully leveraged CASCADES to highlight the differentiators of their treatments, instill prescriber confidence by clarifying dosing and drug interactions, and nurture an intuitive understanding of MOA/MOD through hands-on play. Accessible across websites, mobile devices, and video conferencing platforms, CASCADES also provides actionable insights by measuring HCP understanding, enabling pharmaceutical companies to refine their educational strategies and maximize engagement.

Highlights:

1. Immersive Learning: Intuitive particle puzzle games build lasting mental models of MOA/MOD and highlight key treatment differentiators.
2. Omnichannel Access: Available on websites, mobile devices, and video conferencing platforms like Zoom and Microsoft Teams.
3. Revenue Impact: Enhanced prescriber confidence and increased engagement with MLR-compliant, interactive education tools.

Huddle Up

HuddleUp by Level Ex is a cutting-edge platform designed to transform how healthcare professionals (HCPs) engage and learn in virtual environments. As the first multiplayer peer-to-peer gaming platform for medical education, HuddleUp connects key opinion leaders (KOLs) with up to eight HCPs in an interactive, collaborative setting. Physicians solve clinical puzzles, explore treatment scenarios, and exchange best practices in a secure, engaging environment accessible via phones, tablets, or desktop browsers—seamlessly integrated with platforms like Zoom and Microsoft Teams. This innovative approach fosters deeper learning and peer collaboration, enhancing knowledge retention and practical application.
The platform also includes Remote Sales Detailing Games, allowing pharmaceutical representatives to engage HCPs in one-on-one collaborative sessions that simulate real-world clinical decision-making. Physicians and sales reps can jointly explore clinical scenarios, refine treatment strategies, and diagnose patient conditions, creating memorable, interactive experiences. Powered by Level Ex Remote Play™, the industry’s first cloud-based gaming platform for healthcare, HuddleUp redefines virtual engagement, offering life sciences companies a scalable and impactful way to educate and connect with their audiences.

Highlights:

- Peer-to-Peer Education: Facilitates multiplayer collaboration among HCPs, leveraging neuroscience-based gaming to improve knowledge retention and critical thinking.
- Interactive Sales Detailing: Provides pharmaceutical sales reps with tools to engage HCPs in real-time, scenario-based learning experiences that drive brand recall and understanding.
- Omnichannel Access: Offers seamless integration with web conferencing tools, enabling frictionless global engagement without additional software installation.

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